You are asked to select one of five pens; four are red, one is green. Which one do you choose?
The answer may depend on where in the world you're from, according to brain researchers. Scientists administered cognitive tests to East Asians and Americans while monitoring their brain activity. Their findings: Western culture conditions people to think of themselves as highly independent entities. In contrast, East Asian cultures stress interdependence.
That leads Westerners to choose the green pen (the one that stands out from the others) more often than not, and Easterners to choose the red one. The two groups follow a similar pattern when looking at photographs:
When looking at scenes, Westerners tend to focus on central objects more than on their surroundings. When Easterners take in a scene, they tend to focus more on the context as well as the object: the whole block, say, rather than the BMW parked in the foreground.To use a camera analogy, "the Americans are more zoom and the East Asians are more panoramic," said Dr. Denise Park of the Center for Brain Health at the University of Texas in Dallas. "The Easterner probably sees more, and the Westerner probably sees less, but in more detail."
The researchers attributed these differences to cultural learning. "Culture can affect not just language and custom, but how people experience the world at stunningly basic levels - what they see when they look at a city street, for example, or even how they perceive a simple line in a square."
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Comments (3)
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Posted by rlm | March 4, 2008 12:34 PM
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Posted by JimmyL | March 4, 2008 12:38 PM
Great post. I dare not dispute brain scan observations (the data) regarding differences between Westerners and Asians (the effect).
Conclusions that suggest strong cultural influences seem obvious enough (a possible cause).
It is the analysis that leads to the that broad juxtaposition of Westerner's propensity for detail against Asian's initial propensity for context that gives me pause.
A significant aspect of cultural influence, not mentioned, is the education process and differences early learners experience that are not easily changed. It is not apparent in referenced article to what extent education of the subjects was taken into account.
A contrasting observation is often heard from Asian graduate students when comparing the early rigor of learning to "write" pictographs with prewriting in the West that deemphasizes early letter formation (i.e., reversed E) and spelling irregularities (i.e., bdr fly) in favor of an approximation, that captures or conveys appropriate concept development -- e.g., the purpose for writing.
Posted by Mark Estes | March 5, 2008 5:45 AM