« The race may go on | Main | Ferarro gets free pass on racist comment »

Older Americans more likely to read political blogs

Most Americans have the good sense to stay away from political blogs, according to a recent Harris Interactive poll. The findings: Only 22% of Americans read political blogs regularly (i.e., a few times a month or more), and 56% say they never read a blog that discusses politics. Nothing too surprising there.

Here's what I found interesting: Political blog readership increases with age. Only 19% of people between 18 and 31, and 17% of those 32 to 43, regularly read a political blog. But 23% of those ages 44 to 62 read them, and the generation most likely to read such blogs are those 63 or older, coming in at 26%.

I'm not sure what's going on with these numbers, but here's my wild guess. Most people assume that the Internet, and blogs in particular, are young people's domain. I'd bet that previous surveys would have reflected that notion, revealing greater blog readership rates among the young, simply because younger generations more quickly established an online presence. As more older Americans "catch up" in terms of Internet usage, their higher political participation rates are reflected in blog readership.

But who knows? Maybe the young folks are just moving on to social networking and other online attention grabbers. Maybe they just aren't reading the right political blogs (hint, hint).

Like this post? Get updates via RSS or email.

|

TrackBack

TrackBack URL for this entry:
http://www.ablogistan.com/mt/mt-tb.cgi/382.

Post a comment