I borrowed this catchy title from the Huffington Post's characterization of a recent survey by the Pew Research Center. The findings: Only 28% of adults are able to approximate the number of Americans that have died in the Iraq war. Most guessed below the correct answer of "about 4,000."

Pew explains:

The drop in awareness comes as press attention to the war has waned. According to the News Content Index conducted by the Project for Excellence in Journalism, the percentage of news stories devoted to the war has sharply declined since last year, dropping from an average of 15% of the newshole in July to just 3% in February.

As news coverage of the war has diminished, so too has public interest in news about Iraq. According to Pew's News Interest Index survey, Iraq was the public's most closely followed news story in all but five weeks during the first half of 2007; however, it was a much less dominant story between July 2007 and February 2008. Notably, the Iraq war has not been the public's top weekly story since mid-October.

These are American soldiers we're talking about. If the question were expanded to include Iraqi civilians who have died in this five-year war, I'm guessing a much smaller percentage would be able to guess the number dead. Not that there's an accurate count, but a conservative estimate puts the number of dead civilians at around 82,000. Others put the total combined death count at over 1,000,000.

Now that's a title: One million dead, and no one cares.